📚 CTO Pró-Negócio — Biblioteca de Capítulos

• 1The Foundations of Product Thinking
• 2Guiding Users Through Your Product
• 3Errors and Warnings
• 4Experiencing Your Own Product
• 5Keeping Up with Users
• 6Understanding Your Target Audience
• 7Discovering Your Product Through Simulation
• 8Interaction Design
• 9Product Architecture

• 1The Foundations of Effectiveness
• 2Understanding the Fundamentals (Junior to Mid-Level Focus)
• 3Technical Depth Versus Breadth (Senior+ Focus)
• 4Collaboration and Cross-Functional Influence
• 5Anti-Patterns That Limit Individual Contributor Effectiveness
• 6Career Growth and Leveling Up
• 7Leadership as an Individual Contributor
• 8Strategic Thinking for Engineers
• 9Avoiding Burnout and Sustaining Long-Term Success
• 10Team-Level Effectiveness Anti-Patterns
• 11Thriving in Modern Work Environments
• 12The Future of Individual Contributors
• 13Practical AI for Effective Software Engineers

• 1Introduction
• 2First Principles
• 3Models and Data
• 4Systems and Processes

• 5The Revenue Model
• 6The Data Model
• 7The Mathematical Model

• 8The Operating Model
• 9The Growth Model
• 10The Go To Market Model

• 11Simply Deploy

• —Foreword by Jason Cohen
• —Introduction
• —The Playbook for Building a Multimillion-Dollar SaaS
• —You Know What's Cool? A Million Dollars
• —What Is Bootstrapping, Really?
• —Why Focus on SaaS?
• —Why Is SaaS the Best Business Model?
• —Achieving Escape Velocity
• —Market
• —Strengthening Product-Market Fit
• —How Can I Compete in a Competitive Market?
• —How Much Should I Worry about Competition?
• —How Can I Build a Moat?
• —Should I Translate My Product into Other Languages? (And Other Common Mistakes)
• —Pricing
• —How Should I Structure My Pricing?
• —SaaS Cheat Code: Expansion Revenue
• —Should I Offer Freemium?
• —Should I Ask for a Credit Card Up Front?
• —When Should I Raise Prices?
• —How to Raise Prices
• —Marketing
• —How Do I Find More Customers?
• —Marketing Funnels
• —SaaS Cheat Code: Dual Funnels
• —Business-to-Business SaaS Marketing Approaches
• —How Do I Know Which Marketing Approaches Fit My Business?
• —How Should I Structure Sales Demos?
• —Team
• —How Should I Structure My Team?
• —Hiring Managers
• —How Can I Hire Great People?
• —Should I Offer Equity, Stock Options, or Profit Sharing?
• —Do I Need a Cofounder?
• —80/20 SaaS Metrics
• —Which Metrics Should I Track?
• —3 High/3 Low Metrics Framework
• —SaaS Cheat Code: Virality
• —How Much Should I Worry about Churn?
• —SaaS Cheat Code: Net Negative Churn
• —Mindset
• —How Do I Achieve Success?
• —Where Should I Focus My Time?
• —Should I Raise Funding?
• —Am I Turning Speed Bumps into Roadblocks?
• —Where Can I Find Community?
• —How Can I Avoid Burnout?
• —What Are Founder Retreats?
• —Afterword

• 1Introduction

• 2Positioning as Context
• 3The Five (plus One) Components of Effective Positioning

• 4Step 1: Understand the Customers Who Love Your Product
• 5Step 2: Form a Positioning Team
• 6Step 3: Align Your Positioning Vocabulary and Let Go of Your Positioning Baggage
• 7Step 4: List Your True Competitive Alternatives
• 8Step 5: Isolate Your Unique Attributes or Features
• 9Step 6: Map the Attributes to Value "Themes"
• 10Step 7: Determine Who Cares a Lot
• 11Step 8: Find a Market Frame of Reference That Puts Your Strengths at the Center and Determine How to Position in It
• 12Step 9: Layer On a Trend (but Be Careful)
• 13Step 10: Capture Your Positioning so It Can Be Shared

• 14After Positioning: What Happens Next?
• 15Conclusion

• 1Understanding what chaos and its symptoms look like
• 2Understanding your role and creating leadership foundations
• 3Navigating your role in chaotic environments and learning how to deal with the challenges that chaotic environments throw at you
• 4Building your team into people who thrive in chaos
• 5Setting direction for your team
• 6Shipping products and code in chaotic environments
• 7Budgeting, costs, and dealing with vendors
• 8Developing technical strategy and principles that are resilient to chaos
• 9Building collaboration and making technical decisions in a chaotic world
• 10Metrics that help your team navigate the chaos
• 11Wrapping it all up—bringing together the principles and techniques we've shared

• 1Career Paths
• 2Owning Your Career
• 3Performance Reviews
• 4Promotions
• 5Thriving In Different Environments
• 6Switching Jobs

• 7Getting Things Done
• 8Coding
• 9Software Development
• 10Tools Of The Productive Developer

• 11Getting Things Done
• 12Collaboration And Teamwork
• 13Software Engineering
• 14Testing
• 15Software Architecture

• 16Project Management
• 17Shipping To Production
• 18Stakeholder Management
• 19Team Structure
• 20Team Dynamics

• 21Understanding The Business
• 22Collaboration
• 23Software Engineering
• 24Reliable Software Systems
• 25Software Architecture

• 26Lifelong Learning
• 27Further Reading

• 1Se responsabilize por tudo
• 2Pare de reclamar
• 3Tenha postura de líder
• 4Esqueça justiça
• 5Nunca se dê por vencido
• 6Se importe com as pessoas
• 7Encare os problemas de frente
• 8Suprima a síndrome do impostor
• 9Tenha foco

• 10Não fale. Faça!
• 11Seja confiável
• 12Seja visto
• 13Faça suas entregas brilharem
• 14Esteja sempre um passo à frente
• 15Inspire confiança
• 16Mares calmos não fazem bons marinheiros
• 17Seja aliado do Product Manager
• 18Faça o que a empresa valoriza
• 19Lidere mesmo sem autoridade

• 20Pense ganha-ganha
• 21Abrace o mensageiro
• 22Não crie inimigos à toa
• 23Ouça
• 24Nutra relacionamentos
• 25Seja empático
• 26Gerencie seu líder

• —Introduction: The Holy-Shit Moment

• 1Human + Machine
• 2Productivity Redefined
• 3The Middle Era

• 4AI First Marketing
• 5AI First Mindsets
• 6Embrace AI, and Pivot Hard
• 7The Essential Utility

• —Conclusion: Another Intelligence in the Room

• —Introduction
• 1Defining Data Learning Effects
• 2Lean AI
• 3Getting the Data
• 4AI-First Teams
• 5Making the Models
• 6Managing the Models
• 7Measuring the Loop
• 8Aggregating Advantages
• —Conclusion

• 1Where I'm Coming From
• 2My Most Fundamental Life Principles
• 3My Management Principles

* O livro é estruturado em princípios numerados dentro desses capítulos principais, cobrindo: Embrace Reality, Use the 5-Step Process, Radical Truth and Transparency, Meaningful Work and Relationships, Culture, People, Work Principles, etc.